Group Head of Data, Insights & Analytics,
Niklas leads the use of data, analytics, and AI across PureGym Group, Europe’s second largest fitness chain with over 500 low-cost gyms and 2 million members.
PureGym uses data across a wide range of its decision making, aiming to both create value and inspire a healthier nation.
Prior to joining PureGym, Niklas led the European Analytics Delivery team at L.E.K. Consulting, a leading strategy consulting business.