In the modern support landscape, customer journeys have evolved into intricate webs, weaving through various channels and touchpoints, starting from initial discovery to final purchase. Beyond the point of sale, the journey persists, requiring enterprises to maintain a comprehensive grasp of customer behaviour. This is essential to deliver personalised support experiences and recommendations tailored to each individual's unique support path. But, providing a consistent, unified, high-quality experience is easier said than done as customers have different personas, behaviors, preferences, intents, and emotions. Join Taranjeet Singh, Principle Data Scientist, SearchUnify, for an enlightening explorationof how to enable a more efficient, personalised, and satisfying customer experience with new innovations.