The promise of Data, AI and Analytics is undeniable.  But most companies, irrespective of size and scale, struggle with the challenge of having data in silos. They have a lot of great data, but they can’t use it effectively because they can’t link the datasets. Today there are too many tools for data analytics. Those tools often don’t have native integrations and the result is a complex IT landscape for enterprise: lack of agility and high costs. Traditional data warehouses aren’t designed to handle today’s data growth, run advanced analytics, or scale quickly and cost-effectively.
At Google, we are VERY familiar with this issue - creating value from data. To derive value from data, it must be accessible, actionable and secure wherever and whenever it’s needed in your organization. 
In this session, we will share how Google has been helping 9Fin, a Digital native customer, overcome the challenges and build a robust data strategy enabling the organization to achieve its mission and objectives using data – giving them a competitive advantage.