Zac cares deeply about finding ways to safely, securely and ethically get value from data. He leads on strategy for Lloyds Banking Group's commercially available data products, a role in which he is continuously thinking about how to use data to solve challenges companies face in understanding and responding to customer needs. Zac has spent much of his career in financial services, working within large organisations to build out new analytics capability and across the fintech and data start-up ecosystem to improve the way finance works in an increasingly data-driven and digital world.