Sarah McKenna is the CEO of Sequentum. Her expertise in quality assurance (QA) and large-scale, data-driven automated operations has guided Sequentum to become a global leader in web data extraction, reliably delivering high-quality, custom, alternative data sets that corporate, financial and government customers trust for informed decision making and mission critical analysis of market opportunities. Sarah is also the Technical Advisor for the Web Data Collection Considerations published by the SIIA Financial Information Standards Division (FISD) Alt Data Council, a group committed to setting standards and best practices in the web data extraction industry and the alternative data world.