Sarah fell in love with tech in 2014, where she created the UK’s first social network for parents of autistic children, winning three awards. Over the last 8 years she’s managed consumer products including an IOT product to help people with dementia live in their own homes for longer, and a home-swapping platform for millions of social housing tenants. Sarah joined YouGov last year, working at the intersection of data, technology, and UX. She leads the team that builds engaging and rewarding experiences for YouGov’s 15 million panellists in 55 countries. She’s passionate about improving lives through technology and believes the best way to do this is through brilliantly diverse teams, powered by data, and focused on a compelling mission.