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Riaz Ali

Riaz Ali

Head of BI & Optimisation, giffgaff
If there's one thing Riaz likes doing, it's using data to make things better. With experience in data analysis, UX and Optimisation, he focuses on producing insights that result in actions. Using his knowledge of A/B testing, MVT and Personalisation, Riaz is helping to bring a culture of experimentation to giffgaff, so product teams can reach new heights.


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