Kineret has 12 years of experience in Data Management in hyper-growth B2C and SaaS B2B tech companies, specialising in Product and Strategy Analytics, Data Mesh and Data Governance. Spending most of her professional career in the Tel Aviv startup tech scene, seeing two of her companies going public, Kineret is skilled in building and scaling professional Analytics and Data Engineering teams. As well she is n expert in driving data based decision-making cultures in the company, while optimizing for data integrity.