Emma is the Head of Insight & Analytics for Editorial at the Telegraph Media Group. She leads a team of specialists to help the newsroom at the Telegraph to understand how every article, newsletter and piece of content is contributing towards TMG’s goal of 1m subscribers by the end of 2023. Her focus on aligning metrics to business strategy led to the creation of the STARS aggregate article performance metric which was shortlisted for Best Use of Data Analytics or Research at the 2020 INMA Global Media Awards. She was selected for the 2022 Data IQ Top 100 influential data and analytics practitioners. Prior to joining the Telegraph, Emma worked in line-of-business and consulting roles with Retail, Financial Services and Gaming organisations.