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David Parfett

David Parfett

Global Head of Data and Digital, William Hill

David leads data science, econometrics, data platform and big data at William Hill. William Hill has 87 years of heritage, a strong brand, combined with growing digital and expertise, bringing customers a great sports betting and gaming experience. David defines and delivers the enterprise data strategy to generate value aligned to the business strategy. His focus is the delivery of cloud programmes that bring data, information and knowledge to the business. Whether it’s the design and delivery of KPIs, the use of Artificial Intelligence (AI) or data management and compliance, the outcomes David delivers are for the business to trust the data and be able to make data-led decisions and innovate through analytics and data visualisation.

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