Brendan Buckingham is the leader for business development in the UK and Ireland for IBM’s Data and AI portfolio. Brendan’s expertise lies in helping organisations to leverage the power of Generative AI, AI and Data to transform their business and stay ahead of the competition. Brendan combines his extensive experience across business and industry with technical skills to help CDO’s, Data Architects and AI engineers to collaborate with their business colleagues to develop strategies that address some of the most critical business challenges. Brendan’s input is always based on the latest industry trends, best practices, a deep understanding of the Ethics and regulatory requirements that enable customers to harness the full potential of AI at scale.