Powering decision making at Peak Labs with Snowplow data
Snowplow is the enterprise-strength event data pipeline, built to empower data teams to track, validate and enrich their customer data in real time. Released in 2012, Snowplow was initially launched as an open-source project to free data professionals from the limitations of traditional analytics solutions, such as those offered by Google and Adobe, which act as a 'black-box' offering little transparency or control over their data.
In this use case presentation, discover how Peak Labs uses Snowplow for their customer analytics pipeline for apps including Peak - Brain Training, which has been downloaded by 60 million mobile users since its launch in 2014. From event definition and development through to feature A/B testing and novel machine learning models, Snowplow data is the basis of the decisions made not just by the Data team, but Product Managers, Developers, Marketing and User Acquisition.