Big Data & AI World London 2025 Programme

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The Importance of Data Storytelling for Enhanced User Engagement

13 Mar 2025
AI & Apps Theatre
Data is everywhere but how much of it is communicated effectively and do customers truly engage? Lots of work goes into the curation of data sets only for it to fall at the last hurdle as the key insights are lost through poor visualisation and storytelling. This session will cover some of the foundations of data storytelling and data visualisation for effective app development and customer engagement:
  • How important design thinking is in data visualisation
  • How to make numbers resonate to their audience
  • A framework for building best in class charts
  • How to tell and sell your data story
Speakers
Andrew Mason, Head of Data and Analytics - Grainger PLC

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