AI has been evolving at an unprecedented rate and the business ambition for AI has, although often in a disconnected state, kept pace. Tying these two shifts together remains a challenge. This presentation will explore some practical strategies for how we integrate AI into Bupa without losing sight of core objectives. We will discuss how we prioritise our AI initiatives, how we manage our resources, and how we ensure that our AI investments align with our overall business strategy. By the end of this session, you'll have an understanding of how we leverage AI to drive growth and innovation while maintaining a strategic focus.