Big Data & AI World London 2025 Programme
Beyond Awareness: How Luxury Brands Can Drive Impact Through Omnichannel Advocacy
Join Juleah Love, Global Head of Brand Corporate Engagement at YSL Beauty as she explores the power of omnichannel integration in driving social impact. Discover how YSL Beauty’s Abuse Is Not Love program leverages a seamless, multi-platform approach to raise awareness and create real change. Learn from best-in-class examples of brands embedding purpose across digital and physical touchpoints, and gain insights into the next evolution—the Omni-Galaxy approach—to develop causes even further. Walk away with actionable strategies to build omnipresent, purpose-driven initiatives within your own business.