AI Experience (AIX) urges us to look beyond the noise and reconsider AI's role in our daily lives. Rather than focusing on AI as a tool for delivering products or automating tasks, AIX centers on its real-world impact on people. While AI adoption struggles with issues of scale, trust, ethics, and its failure to address specific human needs, AIX offers a framework for crafting purposeful, human-centered experiences by emphasizing four key principles:

• Specificity: to make AI work for each of us and respond to individual needs;
• Trust: to make AI’s outputs reliable, safe, and explainable;
• Attention: to have AI prioritize what matters to us rather than others’ goals and priorities;
• Agency: to preserve our freedom and free will.

AIX envisions AI as a partner that amplifies human intent, creating experiences that enrich our lives rather than diminishing them.