Join us for a deep dive into MongoDB’s data activation and customer profile enrichment journey with Twilio Segment, the leading customer data platform (CDP), featuring insights from Ale Dimitriu, Senior Systems Manager at MongoDB, and Hema Thanki, Senior Product Marketing Manager at Twilio Segment. This session reveals the technical challenges MongoDB navigated and the surprising solutions they discovered from implementing Segment. We’ll also uncover how MongoDB’s use of real-time identity-resolved profiles alongside Reverse ETL and targeted communication strategies improved developer engagement and increased registration rates by 100x.