In this session, Ale Dimitriu, Senior Manager of Marketing Operations at MongoDB, will discuss MongoDB's approach to addressing a critical issue: developers were not fully aware of MongoDB's extensive toolset, leading to potential shifts to competitors. By implementing Twilio Segment's customer data platform (CDP), Ale and team created a unified customer data foundation to deliver targeted educational content and communications. This strategy significantly improved product adoption, customer satisfaction, and revenue growth. Ale will explore MongoDB's transformative journey, highlighting the crucial role of data in enhancing customer experiences and achieving business success.