Analyzing and processing petabytes of data seems like a far-future challenge of most companies but as the average enterprise data volume grows by 42.2% annually more and more companies are beginning to enter the petabyte scale club. Data heavy industries such as Ad-tech, Retail, Supply chain, Electronics and Telco are leading the expedition. In this talk we will discuss some of the peta-byte scale challenges and learn about “Blue” - SQream Technology’s hybrid GPU based data lake.