Everyone talks a big game about “data democratization” yet most of us fail to make it happen. The problem isn’t your self-service initiative, it’s that you’re not ambitious enough! Even the best dashboard won’t change the way business teams operate on the ground. The answer is to use data activation to shoot the data straight into their veins. If you do this, you too could achieve the data-driven growth of companies like Pleo, Canva, and Figma.