Lloyds Bank: Customer data strategies in the era of ‘Digital First'
08 Mar 2023
Customer Experience & Customer Data
If you thought we'd moved beyond Digital Transformation into a new age, well, you'd be right. We have entered an era where businesses need to respond to a new generation of consumers expecting a Digital First approach, with seamlessly interconnected journeys across the ecosystem. At the same time, individuals have awakened to their data self-sovereignty and organisations need to establish their position in the emerging data economy.
This session will look at:
Why the acceleration of digitisation is driving the need for a Digital First approach
- Shifting consumer expectations, data self-sovereignty and digital identity
- Why trust is a critical success factor
- The new digital ecosystem and emerging data economy