How should you think about creating a data architecture that solves real life data issues but also is set to grow into the modern data future. This session outlines the pillars of bringing data strategy to life with real world examples for both data quality and data management. Moving beyond the buzz words, modern data management is faster and agile, but how should we approach and then implement a data strategy for the maximum effort using concepts of data mesh, data fabric and a new corporate data marketplace?  This session outlines a real life approach with impact to data strategy.