BDWAI London Conference 2023

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giffgaff Case Study: Turning data into action for an enhanced customer journey

08 Mar 2023
Customer Experience & Customer Data

So you've got a boatload of neatly organised data, the next question is what to do with it? By using the limited time your analysts and data scientists have in the most effective way, you can ensure that data doesn't become a missed opportunity. Learn how giffgaff uses experimentation, insights and analysis to improve experiences and conversion rates at every stage of the customer journey.

Riaz Ali, Head of BI & Optimisation - giffgaff


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