BDWAI London Conference 2023

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From insights to decision intelligence: A reflective journey with adidas

08 Mar 2023
Big Data & AI World Keynote Theatre

At adidas, decision intelligence is the heart of a truly digital organisation. But what does it take to achieve this? 

Hear from the Director of Data, Decision Science & Marketing Analytics, and the Director of Revenue Growth Analytics, in their journey from ‘insights to intelligence’, reflecting on:

• Their ideal operating model

• Successes and challenges

• Key learnings

Julia Schopka, Director Revenue Growth Analytics - Adidas
Irina Mihai, Director Data, Marketing & Decision Science - Adidas


Media Partner

  • DataFloq
  • Enterprise Security Magazine
  • Urban Big Data Centre


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  • Lynchpin Media
  • Packt
  • HFT Corporate


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  • CIO Applications Europe
  • Computing Magazines UK
  • CEO Media Group
  • AISB


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  • ExCeL
  • EM360
  • FAMN


Media Partner

  • DAScA
  • TechTarget
  • Office for AI
  • Elite Business
  • Top Business Tech


Media Partner

  • AI Magazine
  • DevDiscourse


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