Beauty business L'Oréal is the world’s largest cosmetics and personal care brand. With regional operations worldwide and legacy IT systems, the multinational was struggling with a common problem: content spread across multiple systems and no single view of customers, sales and marketing operations. But a data centralisation project has brought this disparate IT into a single ‘pane of glass’ and proved transformational for the firm. Find out:

• How L'Oréal transformed its data operations
• What technology L'Oréal used
• The impacts of this data centralisation on operations
• How the data helps decision makers and the customer relationship

• • How L'Oréal transformed its data operations
• • What technology L'Oréal used
• • The impacts of this data centralisation on operations
• • How the data helps decision makers and the customer relationship