User scenario: The beauty of data centralisation at L'Oréal
Beauty business L'Oréal is the world’s largest cosmetics and personal care brand. With regional operations worldwide and legacy IT systems, the multinational was struggling with a common problem: content spread across multiple systems and no single view of customers, sales and marketing operations. But a data centralisation project has brought this disparate IT into a single ‘pane of glass’ and proved transformational for the firm. Find out:
• How L'Oréal transformed its data operations
• What technology L'Oréal used
• The impacts of this data centralisation on operations
• How the data helps decision makers and the customer relationship
- • How L'Oréal transformed its data operations
- • What technology L'Oréal used
- • The impacts of this data centralisation on operations
- • How the data helps decision makers and the customer relationship