As one of the UK’s leading opticians, Specsavers has a close relationship with millions of British consumers who rely on it for prescriptions, sight tests and advice. But the high street brand was struggling to make use of the data it collected and deliver a more personalised customer experience. That was until Specsavers instigated a data transformation journey across its stores and back offices. In this session, you will learn about:

• Specsavers’ transition from immature to mature data management
• How early adopters drove the transformation forward
• The importance of change management