BDWAI London Conference 2022

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Best practice: Talk data to me - how to tell compelling stories to non-technical people

03 Mar 2022
Databases, Data Architecture & Infrastructure

Over the last 10 years, and especially in the last two, the data landscape of businesses has fundamentally changed. Data is – or soon will be – at the heart of every successful business. Good data science and engineering can help commercial results explode and deliver outstanding return on investment. However, it’s not always easy. Building internal consensus is hard. Selling the value of data to non-technical people is even harder. If you’ve ever seen someone’s eyes glaze over when you start a technical presentation, or you’re struggling to communicate the value of what you’re delivering, this session is for you. In this session you’ll learn, with examples:


• How to talk about data projects in a way that doesn’t lead to glazed eyes

• A framework for understanding how your stakeholders think and what they care about

• Simple tips for reframing your impact and outputs into true business value


Media Partner

  • AIgents
  • Electronic Specifier
  • Startups Magazine
  • Cloud Industry Forum
  • Computer Weekly


Media Partner

  • WeAreTechWomen
  • DataFloq


Media Partner

  • IOT Now
  • Digital Agency Network
  • DAN Institute
  • Trusted Computing Group


Media Partner

  • The EE
  • CIOInsights
  • Packt


Media Partner

  • CIO Applications Europe
  • Opinno


Media Partner

  • CIOReview
  • Sustainability Magazine


Media Partner

  • Top Business Tech
  • TechUK
  • EM360


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