BDWAI London Conference 2022

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Best Practice: Data-Driven Best Practices for Marketing Efficiency

03 Mar 2022
BIG DATA & AI WORLD Theatre 1
Machine Learning & AI

 

One of the million-dollar questions all marketing leaders are faced with today is: How do I maximize the return on each dollar I spend? Trifacta marketing analytics expert, Bertrand Cariou, is here to tell you it all starts with data. In this session, he will present how digital native and large organizations leverage a modern cloud data stack for marketing analytics. Bertrand will cover various use cases (including Trifacta's own data warehouse) to show how to turn high volumes of unfamiliar data with varying levels of quality, and formats, into an automated data pipeline to maximize their ROI.

Partners

Media Partner

  • AIgents
  • Electronic Specifier
  • Startups Magazine
  • Cloud Industry Forum
  • Computer Weekly

 

Media Partner

  • WeAreTechWomen
  • DataFloq
  • AI TIME JOURNAL

 

Media Partner

  • IOT Now
  • Digital Agency Network
  • DAN Institute
  • Trusted Computing Group

 

Media Partner

  • The EE
  • CIOInsights
  • Packt

 

Media Partner

  • CIO Applications Europe
  • Opinno

 

Media Partner

  • CIOReview
  • Sustainability Magazine

 

Media Partner

  • Top Business Tech
  • TechUK
  • EM360

 

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