Best Practice: Data-Driven Best Practices for Marketing Efficiency
One of the million-dollar questions all marketing leaders are faced with today is: How do I maximize the return on each dollar I spend? Trifacta marketing analytics expert, Bertrand Cariou, is here to tell you it all starts with data. In this session, he will present how digital native and large organizations leverage a modern cloud data stack for marketing analytics. Bertrand will cover various use cases (including Trifacta's own data warehouse) to show how to turn high volumes of unfamiliar data with varying levels of quality, and formats, into an automated data pipeline to maximize their ROI.