BDWAI London Conference 2022

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Best Practice: Data-Driven Best Practices for Marketing Efficiency

03 Mar 2022
Machine Learning & AI


One of the million-dollar questions all marketing leaders are faced with today is: How do I maximize the return on each dollar I spend? Trifacta marketing analytics expert, Bertrand Cariou, is here to tell you it all starts with data. In this session, he will present how digital native and large organizations leverage a modern cloud data stack for marketing analytics. Bertrand will cover various use cases (including Trifacta's own data warehouse) to show how to turn high volumes of unfamiliar data with varying levels of quality, and formats, into an automated data pipeline to maximize their ROI.


Media Partner

  • AIgents
  • Electronic Specifier
  • Startups Magazine
  • Cloud Industry Forum
  • Computer Weekly


Media Partner

  • WeAreTechWomen
  • DataFloq


Media Partner

  • IOT Now
  • Digital Agency Network
  • DAN Institute
  • Trusted Computing Group


Media Partner

  • The EE
  • CIOInsights
  • Packt


Media Partner

  • CIO Applications Europe
  • Opinno


Media Partner

  • CIOReview
  • Sustainability Magazine


Media Partner

  • Top Business Tech
  • TechUK
  • EM360


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