Tech talk: Optimising the use of your Big Data - How to Harmonise the Acronyms: CDP, DMP, CRM?
Customer journey is often fragmented across multiple touch-points through different channels. Data coming from different sources means you get an incomplete picture of your customer and market insight.
Is your tech stack fit for purpose in managing and processing your data from the rest of your organisation with valuable output for good decision-making? Join this session to find out how to harmonise your solutions and how bringing in a solution like a Customer Data Platform can optimise the use of your data acting as a valuable foundation for building business strategy upon.