‘Dark data’ is the proportion of information a company collects that is never used for analytics purposes. Often firms don’t know it exists, don’t understand its potential or simply don’t know how to begin using it. Sometimes, they collect so much data, they just don’t have the time or means to begin analysing it! That’s a shame, because it can represent a real treasure trove of valuable information about your customers, business processes or operations. Attend this session to learn:

• What dark data actually is
• How to find and use it
• Tools for collecting more of it
• Automated processes to collect and manage it